Tissue Paper Market Intelligence, Prescriptive Research, Execute Growth Opportunities
Value-added benefits attached to tissue papers have emerged as an important growth driver for the overall tissue paper market. Manufacturers have introduced different variants such as adding natural ingredients in products for the better performance of tissue-based products. Extra ingredients added in products such as facial tissues provide gentleness on the skin.
The global tissue paper market was pegged at 36.70 million tons in 2017 and is expected to exhibit a CAGR of 3.6% in terms of volume over the forecast period (2019–2027), and expected to reach 50.51 Million tons by 2027.
Tissue papers are used in cooking, cleaning, and wiping applications in households and their usage, especially in cleaning and wiping applications, have given an impetus to the growth of the tissue paper market, globally. In the residential tissue paper segment, it is the commercial tissue paper product that has emerged most dominant.
Among other sectors, the healthcare and medical industries recommend using tissue papers in place of cloths since tissue papers are easily disposable. The other benefit of using tissue paper over cloth is that clothes are more prone to causing infections because of repeated use.
Asia Pacific is the fastest growing region in the global tissue paper market owing to increasing demand from countries such as China and India. According to the Indian Paper Manufacturers Association (IPMA), manufacturing of tissue products in India was 16.63% for the period. Furthermore, increasing manufacturing capacity of tissue products by market players is fueling growth of the market in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.
Amongst product type, toilet tissue paper segment accounted for 32% market share in the global tissue paper market during the forecast period owing to increasing demand for the toilet tissue paper across the globe. For instance, according to The Natural Resources Defense Council (NRDC), U.S., Germany, U.K., and Japan are the largest consumers of toilet tissue paper. The per capita toilet tissue paper consumption in the U.S. was 141 rolls, Germany accounted for 134 rolls, and the U.K accounted for the 127 rolls respectively in Feb 2019.
